Aim

To tell the BMW X7s “New Story of Luxury” we centred this campaign around the luxurious Robertson Lodges Golf Course at Cape Kidnappers. The venue mirrored the vehicle in size, stature and exclusivity.

Our campaign captures the X7 amongst New Zealand scenery that very few ever get to visit. We photographed against a backdrop where no other luxury vehicle has ever ventured.

The X7s story of grandeur is an exploration between luxury, sport and the lifestyle of those passionate about “The Ultimate Driving Machine”.