MINI Cooper S - Countryman All4
Aim
Our aim for this series is to capture the essence of the weekend adventurer who is on a constant journey of collecting experiences and reaching new heights.
New Zealand’s backyard playground is only hours away from the cities in which the creative class thrive, enabling adventure to become a regular part of everyday life.
The Countryman is the facilitator for this sense of adventure of the discerning creative, who demands form just as much as function. The vehicle itself is a crucial puzzle piece in putting together an experience to remember. These images depict a range of themes based around the weekend alpine adventure, showcasing the Countryman’s unique styling against the harsh but breathtaking New Zealand landscape.
BTS
MINI Cooper S - 3 Door & 5 Door
Aim
Our aim is to personify the creative individualist, speak to a younger audience who are discerning & informed, and explore the concept of what it means to stand out but also remain relevant.
Our goal is to communicate the fast paced lifestyle of modern high-performers who live to be inspired, but also inspire culture, pushing the boundaries of their field by cutting a new path.
The process of discovery, inspiration, curation and refinement of craft speaks to the creative individualist across all fields. The MINI 3 Door is a vessel for this lifestyle, providing the confidence to become a statement maker.
